Tom Tunguz

MARCH 28, 2017

They measure their performance and optimize customer acquisition to maximize return on investment. If you’d like to read more about RevOp theory, Radius published an excellent white paper on the topic. The creative marketing functions produce the fuel – the campaigns, the positioning, the art. But why stop there?

SaaS 120

SaaS Construction Engineering Acquisition 120

Practical Advice on SaaS marketing

JUNE 8, 2011

The goal is to construct a complete line-up, in the right order, that produces runs. It's about the customer acquisition and retention process. There's a tendency to focus too narrowly on individual pieces of the customer acquisition funnel or even more tightly on particular tactics: Does this individual keyword draw more traffic?

Marketing 100

Marketing SaaS Acquisition Construction 100

Andreessen Horowitz

APRIL 9, 2024

They dive into how this approach can improve customer acquisition, account expansion, and access to new markets by leveraging partners and partner data. I’ve written my share of ambitious e-books and white papers and things like that along the way. This is different, right? It’s on the shelves at Barnes & Noble.

Scale 118

Scale Technical Review AI Sales Hiring 118

Unbounce

JULY 12, 2023

And I know I’ve spoken at great length with Garrett, our Lead Content Specialist here at Unbounce, and he just polished a 6,000 word white paper on CRO , and used Chat GPT throughout the process. But his final piece he was able to do in six and a half hours.

AI 98

AI ChatGPT Merchant Services Underperforming Technical Team 98

Sales Hacker

OCTOBER 7, 2021

Bring your feelings, gut instinct, experience, and constructive emotion into the boardroom and sit at the table. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. Heck, stand at the head of it. Never believe that doubting yourself is a bad thing. Doubt is a part of life.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130