Tom Tunguz

MARCH 28, 2017

If you’d like to read more about RevOp theory, Radius published an excellent white paper on the topic. Customer Operations could be very powerful construct for growing companies through end-to-end optimization of the customer journey. Then they can pursue a global optimum, rather than a local maximum. But why stop there?

SaaS 115

SaaS Construction Engineering Acquisition 115

Practical Advice on SaaS marketing

JUNE 8, 2011

The goal is to construct a complete line-up, in the right order, that produces runs. Does this particular white paper attract more leads? It's a complicated process: who can take a lot of pitches and work a walk, who can steal a base, who can bunt, who can hit for power, who's right-handed, left-handed, a switch hitter, etc.

Marketing 100

Marketing SaaS Acquisition Construction 100

Intercom, Inc.

NOVEMBER 20, 2018

If they don’t match the persona market, these contacts are not likely to offer constructive criticism given they may not even relate to the pain you are seeking to address. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.

Startup 178

Startup Sales SaaS Systems Review 178

Backlinkfy

SEPTEMBER 4, 2019

A surfeit of micro-blogged recommendations or enthusiastic social posts might be sufficient to engage some prospects, while others might want to see a white paper. Some visit brand sites while others stick to social media and major commerce engines like Amazon. These choices will help you identify your primary distribution platforms.

Strategy 45

Strategy Construction Branding Communication 45

Andreessen Horowitz

APRIL 9, 2024

I’ve written my share of ambitious e-books and white papers and things like that along the way. And then we would deliver it in dashboards and charts that were also constructed on technology we built. In terms of the book, there’s no reason to write a book unless people are going to show up wanting to read it.

Scale 105

Scale Technical Review AI Sales Hiring 105

Unbounce

JULY 12, 2023

And I know I’ve spoken at great length with Garrett, our Lead Content Specialist here at Unbounce, and he just polished a 6,000 word white paper on CRO , and used Chat GPT throughout the process. But his final piece he was able to do in six and a half hours.

AI 98

AI ChatGPT Merchant Services Underperforming Technical Team 98

Sales Hacker

OCTOBER 7, 2021

Bring your feelings, gut instinct, experience, and constructive emotion into the boardroom and sit at the table. If you do something constructive with your doubt, and use it to advance yourself, it can be an asset. Heck, stand at the head of it. Never believe that doubting yourself is a bad thing. Doubt is a part of life.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130