SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. More customers = more revenue. Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Plain and simple.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Baremetrics

OCTOBER 24, 2021

For more discussion on this topic, check out the rest of the series on using the dynamic duo of Baremetrics and Stripe to automate the calculation of your customer lifetime value (LTV) , churn , and customer acquisition cost (CAC). Recover can help you keep your happy customers signed up.

Payment Services 97

Payment Services Payment Features Payment Methods Payments 97

BrightBack

APRIL 12, 2019

Copper (formerly known as ProsperWorks) is the leading Customer Relationship Management (CRM) for G Suite and recommended by Google's G Suite Marketplace. Laser-focused on improving product experience and reducing churn. The company needed a systematic way to identify, segment and assess the reasons customers were canceling.

Retention 40

Retention Marketplace as a Service Customer Lifetime Value Churn 40

Baremetrics

SEPTEMBER 16, 2021

What LTV Metrics Show How do you know how much you earn per customer? That’s where the customer lifetime value comes into play. LTV, or CLV, is the predicted amount a customer will spend on your product or service while they’re your customer. The higher the customer value, the more money you make.

Business 97

Business Social Media Marketplace as a Service Mobile 97

ProfitWell

MARCH 11, 2020

According to Walker , 2020 is the year where businesses need to shift their mindsets from "customer-focused" to "customer-committed." For years, aggressive customer acquisition strategies have dominated the marketing space. Did you know that 80% of your future profits will come from 20% of your existing customers?

Retention 52

Retention Metrics SaaS Payments Underperforming Technical Team 52

Chaotic Flow

SEPTEMBER 17, 2013

The first post in this SaaS growth series introduced the concept of the SaaS growth ceiling, as well as the three fundamental SaaS marketing levers for breaking through it: customer acquisition , customer lifetime value and viral customer network effects. Where are the network effects in this formula?

SaaS 122

SaaS Marketplace as a Service Customer Lifetime Value Acquisition 122

SaaStr

APRIL 30, 2022

Average Revenue per Customer. Customer Lifetime Value (LTV). Customer Acquisition Cost (CAC). & It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. One is your churn. MRR, obviously.

SaaS Payments 237

SaaS Payments Metrics Payment Methods Scale 237