article thumbnail

How to Categorize Expenses in a SaaS Startup v2.0

Baremetrics

What’s their new CAC Payback Time? New Gross Margins? You’ll need Cost of Revenue to calculate your Gross Margin, which in turn you need to calculate Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC) Payback Time and to understand your company’s unit economics in general. Let’s start with Payroll – Support.

article thumbnail

How to Use M&A as a Tool to Accelerate Growth Feat. Insight Venture Partners (Video + Transcript)

SaaStr

I used to be a CTO and operator, co-founder of a SaaS start up. And something of insight so we are New York based, global venture and equity investor. So acquisitions could be for a number of reasons. So you might say that you are so focused on core growth, how would you ever manage an acquisition and then integrating that?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2020 SaaS C-Suite Evolving to Support Product and Customer Lifecycle Management

OPEXEngine

To combat this and be more agile, SaaS management is morphing and restructuring functional management and multiplying the number of new C-Suite titles like Chief Customer Officer, Chief Revenue Officer, and Chief Product Officer, not to mention Chief Performance Officer and Chief Security Officer. Chief Product Officer.

article thumbnail

Making the jump from Customer Success to CEO with FranConnect’s Gabby Wong

ChurnZero

Additionally, “leapfrog” candidates—those who come from a level below the C-suite, such as senior vice presidents—now make up roughly 5% of new chief execs. We also measure NPS, and we benchmark that across all acquisitions. I would also encourage you as a new executive to have a separate executive coach.

article thumbnail

The Ultimate SaaS Pricing Resources Guide

OpenView Labs

New for 2020: SaaS Pricing and COVID-19. The 2020 SaaS Product Benchmarks Report. In this brand-new report, we finally answer the question “Freemium or free trial?” Pricing Low-Touch SaaS: How to Approach Pricing and Packaging a New SaaS App, by Example. Nudging Customers with Behavioral Tactics.

Pricing 135
article thumbnail

10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

When we benchmarked ourself, when we started this company, we didn’t say we wanted to be the biggest company in Raleigh. The catch was he had just moved his family four kids to New York city. We had no New York city presence. I had my CTO and everyone would be like, “You can’t do this.

CTO Hire 161
article thumbnail

PODCAST 131: Data, Set, Match: How to Build a Two-Sided Marketplace to Drive Revenue with Ryan Walsh

Sales Hacker

Do you create broader richer data sets and sell those back to companies for benchmarking purposes? And the third piece is we’re really anxious to disrupt an age-old industry that has sales compensation, benchmarking and analytics, which generally speaking is a year old. Sam Jacobs : What’s the business model?