Acquisition Benchmarks CTO Hire Investment 
Baremetrics
DECEMBER 7, 2023
You’ll need Cost of Revenue to calculate your Gross Margin, which in turn you need to calculate Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC) Payback Time and to understand your company’s unit economics in general. While not a GAAP-metric, it’s widely adopted and understood (examples here , here and here ).
ChurnZero
DECEMBER 9, 2022
More and more people are hiring leaders, not for past experience, but for capability and capacity. It can be hard to convince PE firms to invest in the customer. How did you get your PE colleagues to invest in the customer experience? We hire a third-party firm. Find the hardest problems to solve and you will succeed.
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SaaStr
APRIL 16, 2019
When we benchmarked ourself, when we started this company, we didn’t say we wanted to be the biggest company in Raleigh. We ended up signing that contract in the uber back to the airport on the way home. It was our largest contract to date, kind of helps the other quarter. The world’s your market, right?
SaaStr
MARCH 1, 2019
And this is not just about something you do in a later stage, when you raise that $120,000,000 that PJ from Sherpa had done, but something you can do at the series A stage when you’re doing small hires to build out your team. I used to be a CTO and operator, co-founder of a SaaS start up. So we think a little bit differently.
Sales Hacker
OCTOBER 13, 2020
Hiring managers are also just trying to sell as well. Do you create broader richer data sets and sell those back to companies for benchmarking purposes? Users come to us all the time and they say, Hey, this company looks awesome. Are they hiring? That goes to the hiring manager. In some cases it does.
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