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The Top 10 Things to Know Before Starting a SaaS Company

SaaStr

This isn’t B2C and virality won’t accelerate the process enough in the early days. You really need a great CTO, not just a good business team. A mediocre tech team, a part-time CTO, or even just a decent CTO just doesn’t get you there. True in B2C too of course. Everyone is.

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The B2B Marketplace Funding Napkin 2021

Point Nine Land

In B2B markets, which tend to be more complex than B2C ones, most investors look for teams with expertise in the given field or unique insights into the problem they are solving. A technical co-founder or CTO is always a great-to-have at this stage and becomes a must-have as the business scales beyond seed. Team ???????????

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The subscription sales guide: how to sell subscriptions (B2B/B2C)

ProfitWell

We’ll talk through the importance of audience targeting, the kinds of resources that are helpful, and the ways to differentiate between B2C and B2C sales. The most important distinction you can make between different customers is whether your company is selling to individual customers (B2C) or to businesses (B2B). Let’s dive in.

B2C 52
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Product-Led Growth (PLG) For Startups

Mucker Capital

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

Startup 52
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Is Seed the new Series A? (Video + Transcript)

SaaStr

I think it’s more around a consciousness of what you know, or what you may not know, and then hiring around it to become successful. ” I’m kind of like, “Even if you make one or two sales in the next couple of months, with your VP sales, it’s going to take you three months to go and hire.”

New CTO 147
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How to Use M&A as a Tool to Accelerate Growth Feat. Insight Venture Partners (Video + Transcript)

SaaStr

And this is not just about something you do in a later stage, when you raise that $120,000,000 that PJ from Sherpa had done, but something you can do at the series A stage when you’re doing small hires to build out your team. I used to be a CTO and operator, co-founder of a SaaS start up. So we think a little bit differently.

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The Ultimate SaaS Pricing Resources Guide

OpenView Labs

B2B and B2C SaaS and Subscription Report. Time and time again SaaS companies are promising customers that they will save hundreds of thousands of dollars, but their pricing strategies are only capturing a tiny fraction of that savings. At the enterprise level, discounting SaaS contracts is expected, not optional.

Pricing 135