Clouded Judgement

MARCH 22, 2024

And once a customer has paid back the initial acquisitions costs to acquire it, all future streams of revenue can loosely be described as a cash flow annuity. This is why the consumption players (Snowflake, Mongo, Confluent, Azure, AWS, etc) so more variability in the macro slowdown. Do you have ARR or ERR?

AI 183

AI Revenue Cloud Technical Advisors 183

OpenView Labs

FEBRUARY 3, 2022

As investors, we keep a close eye on customer acquisition cost (CAC) payback. We use it as an indicator that a company has the right fundamentals in place to effectively ramp up customer acquisition. AWS and other infrastructure providers have been using UBP for nearly a decade. The takeaway.

Headcount 73

Headcount SaaS Compensation Acquisition 73

Sales Hacker

JUNE 1, 2020

This is part of a phenomenon called Product Led Growth (PLG) , an end-user growth model that relies on the product itself to be the primary driver of customer acquisition, conversion, and expansion. Sales still makes up 25% of their headcount on average. Sounds an awful lot like Sales. No hassle and no credit card required.

Sales Hiring 75

Sales Hiring Scale Headcount Sales 75

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. While that’s the case, paid advertising was always a key—and highly effective—component of Buildium’s customer acquisition strategy.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Chart Mogul

DECEMBER 22, 2021

This year, we also migrated ChartMogul to AWS cloud. This year, we added 17 new members to our team, growing our headcount from 43 at the start of the year to 60 now (up 39% YoY). QR codes — added the ability to quickly copy your newly created API keys by scanning the QR code (instead of needing to type them out on your mobile device).

Software Review 52

Software Review Systems Review Payment Features PayPal 52

OpenView Labs

MAY 5, 2021

The Apache Software License v2 has long been a highly popular open-source license, but it has caused a lot of headaches in recent days as cloud services ( cough, cough, AWS ) have forked a number of projects and developed PaaS offerings around them. This is often where licensing questions start to come up as well.

Business 52

Business SMB Scale DevOps as a Service 52

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 70

Scale Startup Technical Review Software Review 70