Acquisition AWS compliance SMB 
Clouded Judgement
MARCH 22, 2024
For SaaS businesses that target smaller SMB customer segments, gross retention is typically in the mid to low 80’s with net expansion in the ~105% range. And once a customer has paid back the initial acquisitions costs to acquire it, all future streams of revenue can loosely be described as a cash flow annuity.
Intercom, Inc.
DECEMBER 13, 2018
I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well. We are going from having an enterprise business to having a mid-market business to investing in an SMB business.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Mucker Capital
APRIL 6, 2023
But if you target SMBs or consumers, PLG is a fantastic way, and you have a very large user base to reach out to as well. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. You engage the marketing team and you do a lot of acquisition and people are coming.
OpenView Labs
MAY 5, 2021
The answer likely depends on your market segmentation, as freemium may ease adoption friction for SMB/mid-market companies. Are you targeting enterprise or mid-market/SMB? The cloud-managed services attract the lower end of the market and make it possible for these businesses to address the SMB/mid-market segments.
Sales Hacker
OCTOBER 7, 2021
It took me a long time to admit to myself that I don’t enjoy transactional SMB sales. Today I help investment managers harness the power of community and technology to automate regulatory compliance. What is your best piece of career advice for women in sales? You deserve to be happy at work and there is no prize for suffering.
Expert insights. Personalized for you.
183 
Let's personalize your content