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5 Interesting Learnings from Digital Ocean at $700,000,000 in ARR

SaaStr

Many have used Digital Ocean at the cheaper, simpler version of AWS-Azure-Digital Ocean to get going fast and quickly. ARPU was up +28% from 2022 over 2021, and another 6% the past 12 months on top of that. Almost All Customers Still from Self-Service This makes sense at these price points. It’s gotten crazy good.

Scale 215
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5 Interesting Learnings from Semrush at $290,000,000 in ARR

SaaStr

The classic “high-end of self-service” price point. 2022 Growth Was Down from 2021, But Almost the Same as 2020. Growth was 35% in both 2022 and 2020. Spending a Hefty 50% of Revenue on Sales and Marketing. They spend a pretty high 50% of all revenue on sales and marketing — and that’s up from last year.

Scale 187
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Some SaaS Stocks Are Actually Still Doing Pretty Darn Well. E.g, Sprout Social, ZoomInfo, Zscaler, etc.

SaaStr

jasonlk) May 20, 2022. Its PLG-assisted sales motion has kept it capital efficient, and today it’s worth $2.7 ZoomInfo was the first post-Covid IPO in June 2020, and it priced at $8.3 But they kept on going, and gong, and growing. years later, in a market down 50% …. They’re worth $2.7 Billion #golong pic.twitter.com/nA8jSXgehx.

AWS 206
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Q&A recap | 2022 SaaS retention benchmarks

ChurnZero

2022 continues to be a grave reminder that change is constant. In our webinar, 2022 SaaS retention benchmarks , SaaS Capital Manager Director Rob Belcher shares the results from their 11th annual B2B SaaS benchmarking survey. Q: Should SaaS businesses increase prices this year because of inflation?

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

In the run up to SaaStr Europa 2022 in Barcelona on June 7-8 , we’re taking a look at some of the top all-time SaaStr Europa sessions. Join us at SaaStr Europa 2022. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer.

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Clouded Judgement 10.28.22

Clouded Judgement

Hyperscalers Report Quarterly Earnings This week we saw AWS (Amazon), GCP (Google) and Azure (Microsoft) report earnings. Overall, it wasn’t pretty… AWS grew 28% when expectations were 30-31%. Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date!

Cloud 130
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What to Know About the Software Buying Landscape in 2023: What’s Changed, What’s the Same, and What Your Buyers Want with G2 CMO Amanda Malko (Video)

SaaStr

G2 track data supports expected spending increase in 2022 with average quarterly SaaS spending up 15% YoY.”. Last year, over half the companies surveyed reported intent to increase software spending in 2022. Companies are witnessing slight pricing pressure, with the average spend per product dipping slightly. . Ease of use .