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Pivoting from Growth-at-All-Costs: 4 Focus Areas to Thrive in Any Market with BCG Consulting Partner Courtney Dong + Managing Director and Partner JB Reed (Video)

SaaStr

Management teams must determine how to thrive in a downturn to position their businesses for profitable growth. Data shows a significant shift in company valuations happened from 2021 to 2022. However, management teams that pursued growth at all costs were punished severely. Key takeaways.

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The New User Journey: Follow Your Users to Understand how to Excel at Go-to-Market

OpenView Labs

Because it assumes that prospective customers will only encounter the product with a sales or customer success representative alongside them. Since product-led products enable users to discover, try, and buy products day or night, the standard “sales funnel” is no longer accurate. . As with anything, frameworks aren’t universal.

Scale 72
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The Best of SaaS at YCombinator: A Deep Dive with the CEOs of Gusto, Amplitude and Plangrid (Video + Transcript)

SaaStr

As part of the run up to 2021 SaaStr Annual in the SF Bay Area Sep 27-29, we’re taking a look back at some of our top sessions of all times. The second is pulling more around values, and how we approached team building. Even as a three person team, we went through an exercise to figure out what do we stand for, as a team?

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The Complete Guide For Using Emotional Marketing To Increase Conversion Rates

GetUplift

It’s a process that my team and I at GetUplift have used to 10x our clients’ conversion rates. Not only does it help our clients increase conversion rates, but it also helps them drastically increase sales. . All the way to recreating their original ads in 2021…. Lego ads don’t focus on what you can build (e.g

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11 Best Online Course Platforms (Ultimate Guide for 2021)

How To Buy Saas

If you believe that you are an expert in a skill or niche, this is the right time to transform your decade of 2021 to 2030. With platforms like this, you’ll be able to create courses but also run webinars, developer email sequences, and more. Best Online course platform Price Comparision for 2021. Try LearnDash. Try Ruzuku.

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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

Without automation, optimization and growth will suffer, ultimately resulting in poor ROAS. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. The more you automate your lead generation process, the more streamlined your sales funnel will be.

Scale 108
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Black Women’s Business Collective founder Zanade Mann on advocating for your peers

Intercom, Inc.

” And because of my background in business solutions, business development, marketing, communications, education, I’m used to planning. ” Teaching taught me to develop what I want to do from the goal and go backward. Media is good and bad, and we know that. So these are classes on business development.