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It’s no surprise that one of the key levers for growth as you go from startup to scale-up is your sales team. How quickly you’re able to accelerate growth depends on your ability to build a nimble sales org and develop a strong sales strategy. These lay the foundation that enables your team to run as efficiently as possible.
While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. The main reason is that your customer acquisition costs are highly front-loaded.
While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. The main reason is that your customer acquisition costs are highly front-loaded.
Michael has 15 years of experience running global sales and product teams across multiple software and FinTech companies. Overseeing the growth of their sales and business development organization from 2 to 30 teams across the U.S. Michael Coscetta: I feel bad for those three people because they are definitely missing out.
As for Karl, prior to founding the company he spent 6 years at Google in some fascinating roles including Head of Patents, Head of Business Development in China and running Google’s energy investments. This podcast is an excerpt from Andrew’s session at SaaStr Europa 2019. Loving our podcast content? Harry Stebbings. Andrew Filev.
Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. 35:30) Optimal team structures for SMB sales organizations. (52:25) 52:25) Why in-person sales environments are crucial for early-career development. (53:46)
At the time, expansion and upsell were handled by the CS team, whose primary focus was retention and customer success, not sales. The fix: moving upsell and expansion to a dedicated sales team. The company had just raised a $30M Series C at the end of 2019 and was aggressively hiring. The result?
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