SaaStr

JANUARY 14, 2020

That was when we realized we had to go hire some experienced enterprise go-to-market leaders, like Heather Zynczak who runs marketing at Pluralsight. We realized that what the CTO and the CIO need to know is what skills do I have, what technology skills exist in my business, what skills are missing relative to my tech strategy?

B2B 146

B2B B2C Scale New CTO 146

SaaStr

MARCH 3, 2020

Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years.

Sales Hiring 200

Sales Hiring Sales Recruiting CTO Hire Scale 200

Hull

JANUARY 22, 2019

These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Their job is to enable go-to-market teams through "joining the dots" between tools, teams & data, optimizing the business rules that drive growth. 2019 is the year of the growth engineer.

SaaS Payments 77

SaaS Payments Technical Advisors Engineering Payment Solutions 77

Sales Hacker

AUGUST 18, 2020

Sales enablement is easy. All you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money, oh, and do all of this with less time. So in 2019, we saw in ad tech in general a lot of companies moving toward bringing capabilities in house.

Subscription 114

Subscription Payment Features Scale Underperforming Technical Team 114