How Buffer Reached $20m in ARR by Focussing on Growing ARPA
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MARCH 9, 2020
Early in 2019, I had an epiphany moment. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. led Joel to realize they need to focus on creating value for their customers and “outsource” areas where they’re not experts. Joel shares that at the time, the Average Revenue per Account (ARPA) was only $18-19.
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