How Buffer Reached $20m in ARR by Focussing on Growing ARPA
Chart Mogul
MARCH 9, 2020
While Baremetrics was fulfilling the desire for public transparency, internally the team was using Looker almost exclusively to track and report revenue metrics. Early in 2019, I had an epiphany moment. That didn’t help deliver a clearer picture of how the business was progressing. MRR numbers were changing all the time.
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