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Retention Marketing: How to Build a Retention Strategy that Works

User Pilot

It’s easy to get hung up on sectoral benchmarks that ignore the huge variety of business types covered by a term like “SaaS” – which range from the incredibly sticky, such as AWS and Microsoft Azure, to services customers may only use rarely. Contextual in-app tooltips , that show users how particular functions work.

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The decade software ate the world

Intercom, Inc.

Putting narrative order on the past decade, a 10-year-period that has somehow remained stubbornly nameless, is quite the challenge, but it’s impossible to make sense of the 2010s without understanding the role of software. To give some perspective, there were about 300 million smartphones sold in 2010.

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The Latest in VC Funding + Scaling SaaS: An AMA with SaaStr CEO Jason Lemkin (Pod 581)

SaaStr

If you didn’t catch it the other day … and you can read about it on SaaStr …Microsoft and Google Cloud both had extremely strong quarters, Microsoft Azure grew 40% last quarter , and a record number of nine-figure and billion-dollar deals. Microsoft Azure’s at incredible scale and it still grew 40% last quarter.

Scale 245
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The Answers to Scaling, Hiring, and Everything Else: A SaaStr Europa AMA with SaaStr CEO Jason Lemkin (Pod 585 + Video)

SaaStr

I think Azure’s like 7,000, Google. These are categories of software that have existed for 30 or 40 years for a reason. You can mock Salesforce or Oracle or Workday, but these are endemic issues that will always need heavy software. Then a lot of folks will say, “Well, great, another video app.