article thumbnail

The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

” Microsoft 2016 Annual Report You can read more about IDC’s analysis of Microsoft’s channel structure here. Many start by following self-service distribution models as a route to market, which have served as the de facto standard for helping cloud businesses grow. Navigating the channel.

article thumbnail

The 18 Outstanding Speakers at SaaStock LatAm 2019

SaaStock

He dropped out of Stanford Graduate School of Business and then co-founded LeaseExchange, an online marketplace for equipment leasing. In 2016, André joined Superlógica Tecnologias, a management system designed to service small businesses with a recurring revenue model. Talk: SaaS.City Bootcamp: Sales Leadership.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

Aaron : 2016. Jason : 2016. Our monthly self-service churn went from like 3% to like 9%, right? We’re seeing that the marketplace is becoming like more and more noisy, right? AUDIENCE QUESTION 3: We’re seeing that the marketplace is becoming like more and more noisy, right? Jason : All right.

article thumbnail

Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

Adam Risman , a former host of the podcast, asked Rachel what made that point when Rachel joined Slack in 2016 the right time to invest in growth marketing? Rachel Hepworth: We knew we wanted to build the team because we’d already done enough in 2016, mostly before I joined, to know there was value there. Andrew Chen: Exactly.

article thumbnail

How Ecosystem-Led Growth Unlocks the Next Generation of GTM

Andreessen Horowitz

A great way to look at this is through the lens of buyer psychology and the way that products and services get procured in the modern market. People are not buying technology products and services in isolation anymore. But the wins that actually happen, they happen due to the work of sales leadership and sales people.

Scale 118
article thumbnail

How to build a billion dollar sales team like Stripe

Intercom, Inc.

Back in 2016, this is exactly the situation Stripe found themselves in. The self-service model requires little to no selling whatsoever, saving time, labor and resources for a growing startup. Are you a marketplace or are an e-commerce retailer? The first stage is building an organic growth engine. What’s not to like?

Scale 162
article thumbnail

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Bringing Sales & Leadership with Heart and Ladies Happy Hour to the sales community. Anita Nielsen. Anita Nielsen is a best-selling author and sales performance coach.

Scale 130