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In the past months, he has offered a pricing teardown to every subscription business you can think of, from Spotify and Netflix to NYTimes and Match.com.Patrick’s professional experience is diverse and curious: his first job was at the U.S. Then he was on to a new adventure: founding Pipefy in 2014.
But with the rapid advancement of tech and so many options on the market, choosing the right technology for your sales team can seem like a tall mountain to climb. This means responding with greater flexibility, offering shorter billing cycles, subscription pauses, or creative discounts for longer contracts.
But back to the product side, adopting PLG means creating the optimal user journey to engage the customer from the login stage onwards – seamless login, onboarding, subscriptions plans, built-in security, and support features all need to work in tandem to create the best results. Best For: Subscription Management, Billing.
I took a quick break to go to business school, and then from there, I joined LinkedIn, initially to grow their subscriptions product, and then moved around to various different functions like consumer marketing for the home page. There’s a separate team that does sales support and enablement.
In 2014, Mixpanel’s Series B pitch deck spelled out the company’s expansion plans over the next two years: 3x sales headcount and rapidly race towards distribution. Reduce sales ramp time by 30-50% via salesenablement. Double headcount every 6-9 months. They raised $65 million dollars with that plan.
Following Sailthru’s sale to CM Group in 2018, Cassie took on the expanded role of Chief Customer Officer for CM Group’s 200MM+ martech portfolio. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Every step of the way.
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