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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

The Summit gathered ~40 CPOs and product leaders to chat through topics centered around product development and product-led growth. Most companies have a primary acquisition loop that drives this scalable growth, and unfortunately, there aren’t that many acquisition loops that really scale. What they stop doing is leaving.

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In the Vault: Placing Multiple Bets on a ‘Mosaic of Solutions’ With Former Global Payments CEO Jeff Sloan

Andreessen Horowitz

ABOUT IN THE VAULT “In the Vault” is a new audio podcast series by the a16z Fintech team, where we sit down with the most influential figures in financial services to explore key trends impacting the industry and the pressing innovations that will shape our future. Follow this show on our podcast feed so you don't miss an episode.

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How Hyper-Targeted Marketing Helped Zola Take Over the Wedding Industry

Unbounce

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. Meet Ari Gayer and Shivanie Barapatre, core members of the customer acquisition crew at Zola.

Scale 111
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Baremetrics’ Josh Pigford on launching – and pivoting – quickly

Intercom, Inc.

Remarkably, the team stuck around with few exceptions. Josh: I had the idea in October 2013 and launched it mid-November. I’m not a good developer, but I know enough to sort of be dangerous. An organic approach to customer acquisition. Hard conversations ensued. Was that the result of this process?

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Never believe that doubting yourself is a bad thing. That company only lasted another year before they were out of business, so it was a poor use of my energy, time, and being away from my family – a lesson I work to pass on to others new in roles today. Invest in your development internally and externally. Joyce Johnson.

Scale 130
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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. And I put together these horrible, bad websites – I’m lucky there’s no evidence of them anymore. Atlassian does not have an outbound sales team. Kevin: Yeah, that’s true.

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From Freemium to Explosive Growth in a Crowded Market – 8 Years of Learnings with Zoom (Video + Transcript)

SaaStr

Mallun Yen : And, you’ve done that with a number of your executive team, and, in fact, most of your executive team are the ones that you hired early on in the day. Mallun Yen : Well, I think one interesting thing that you have instilled on your team though, and this is something that you do yourself right?