Why 2019 Is The Year Of Growth Engineering In SaaS
Hull
JANUARY 22, 2019
The explosion of SaaS tools (and with it, data silos) together creates a need for a cross-functional, operations role to support go-to-market teams. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Trend #2: Growth is not marketing; Growth is operations. This is not new.
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