Selling into Startups 101: What You Need to Know to Find a Unicorn
Sales Hacker
SEPTEMBER 11, 2020
Seed: This is the initial stage of funding, and is generally used to employ the founding team and begin market research and product development. Security/Compliance: Early-stage startups are likely not going to be SOC certified. Be aware that it might not check all the boxes from a compliance/security standpoint.
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