Remove 2008 Remove Cloud Remove Marketplace as a Service Remove Product Marketing
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Beyond the hype: Practical advice on building a platform

Intercom, Inc.

If you can create a scenario where others are building on top of your product – and therefore evolving it in ways you may not have the resources to do yourself – your offering suddenly becomes even more valuable to your customers. Here, Ceci unpacks her thinking for Intercom’s Group Product Marketing Manager, Jasmine Jaume.

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SaaStr Podcasts for the Week with Tidelift and Cloudflare

SaaStr

I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. So, our products and services are around how can we help companies utilize open source more effectively, more securely, more responsibly, as well as contribute. Bridget Gleason: We’re all learning.

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How Ecosystem-Led Growth Unlocks the Next Generation of GTM

Andreessen Horowitz

And like the modern cloud based CRM system was somewhat novel and new. A great way to look at this is through the lens of buyer psychology and the way that products and services get procured in the modern market. People are not buying technology products and services in isolation anymore.

Scale 120
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How Founders Can Take Control of Their Destiny with Tradeshift (video + transcript)

SaaStr

We looked at the world in 2008, 2009, and we said, “How come it’s almost impossible to connect two companies to do business, especially if they have complex business processes, but we can all connect as consumers on LinkedIn, Facebook, Twitter, every single day we want to do business? We can do the private marketplaces.

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Why Growth Hacking Doesn’t Scale, And How To Plan For Growth Instead

Sales Hacker

Previously they may have only spent $1,000 when buying a SaaS service online. Now the services have matured where buyers are spending 20x in online services is relatively comfortable. In particular, post-2008 when a SaaS solution with its OPEX offering stood out from the conventional CAPEX solutions.

Scale 89
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SaaStr Podcasts for the Week with B Capital Group and Bessemer Venture Partners — February 7, 2020

SaaStr

Ep 306: Join Bessemer Venture Partners’ Alex Ferrara as he takes a look at trends and predictions for the cloud industry in 2019. One of the most popular sessions from SaaStr Annual, this presentation will provide an in-depth look at the cloud computing industry across Europe and globally. This episode is sponsored by Owl Labs.

Scale 173