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A era das plataformas — e dos novos modelos de distribuição no mundo SaaS

SaaSHolic

Nascia em 2007 outra empresa de tecnologia — chamada Zynga — que buscava agradar um público um pouco mais específico: os gamers. Boa parte dos SaaS que atingem o famoso product-market fit buscam, como próximo passo, encontrar uma maneira escalável e replicável de crescer. Que esse mercado é gigantesco, todos sabemos.

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The Product-Led Growth Single Point of Truth Framework: Managing Scalable Growth

OpenView Labs

Captivated by what the author, a SaaS content marketing expert I respect, said of the product, I signed up for a free trial. I spent the next 23 minutes fumbling around, trying to get value from the product. First, let’s talk about the empathy gap between SaaS products and end users. And then I gave up.

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How Netflix Is Making the Wrong Tradeoffs in the Streaming Market

ProfitWell

Choosing not to run ads on their platform means Netflix has to rely solely on subscriptions for their recurring revenue, which drives their price into the upper ranges of willingness to pay. Netflix is a first mover in subscription entertainment. Nailing product-market fit made Netflix a part of our culture.

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

In late 2007, a pair of roommates found themselves scraping their wallets to come up with enough cash to cover their exorbitant San Francisco rent. Anthony Kennada , the Chief Marketing Officer at Gainsight , has helped navigate these tricky waters and put the Customer Success category on the map.

Scale 112
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Building a Roadmap for Early-Stage SaaS Growth [Webinar]

SaaSOptics

We were born and raised and bred serving the needs of early stage emerging and growth SaaS and subscription based businesses. Exclusively, we have a modern financial platform for early stage and growth subscription businesses and really focusing on three major pain areas of these businesses. Ari Newman: 00:07:36 .

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Building a Roadmap for Early-Stage SaaS Growth [Webinar]

SaaSOptics

We were born and raised and bred serving the needs of early stage emerging and growth SaaS and subscription based businesses. Exclusively, we have a modern financial platform for early stage and growth subscription businesses and really focusing on three major pain areas of these businesses. Ari Newman: 00:07:36 .

SaaS 40
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Building a Roadmap for Early-Stage SaaS Growth [Webinar]

SaaSOptics

We were born and raised and bred serving the needs of early stage emerging and growth SaaS and subscription based businesses. Exclusively, we have a modern financial platform for early stage and growth subscription businesses and really focusing on three major pain areas of these businesses. Ari Newman: 00:07:36. Yeah, yeah, great.

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