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Reading list: Platforms, ecosystems, and partnerships

Intercom, Inc.

Below, you’ll find a collection of articles and interviews that tease out the dynamics of ecosystems, platforms and partnerships. In this fascinating interview with our Director of Content John Collins, the head of Salesforce Incubator Mike Kreaden gives a deep dive on the evolution of one of the most successful platforms in SaaS. ?

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Disrupting the Desk Phone: How and Why We Made a $50M Acquisition with Dialpad (Video + Transcript)

SaaStr

Craig Walker: Well, we’d been really interested in artificial intelligence for a while, and we were meeting with virtually every competitor in the space, every provider, and they all wanted to integrate with us so they could get access to the call data and be able to go do their magic. So, I joined Google early on in 2003.

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Salesforce’s Mike Kreaden on how to build a platform to drive growth

Intercom, Inc.

Machine learning can get the right message or recommendation out in a responsive way – not just from the customer’s next best action, but from the sales perspective, too. And I remember Marc [Benioff] interviewing me, like he did every employee, and painting the vision for what the platform would be.

Scale 151
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PODCAST 120: From SpecOps to RevOps: What Soldiering Can Teach Us About Selling with Steven Broudy

Sales Hacker

How to conduct a structured interview [25:39]. We’ve got a great show today, an interview with a good friend of mine but also just a really incredible person with a distinctive approach to life, a really distinguished background. Now, without further ado, let’s listen to this interview with Steven Broudy.