From $800k to $274M in 4 Years - The Story of Ariba
Tom Tunguz
MAY 13, 2015
After the company successfully completed its IPO, the company would increase its annual sales and marketing budget by 6X year-over-year to $230M and $298M in 2000 and 2001, at precisely the wrong time. In a typical year, the company invested about 20 to 30% of their revenue in research and development.
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