Intercom, Inc.

NOVEMBER 7, 2018

Multiplying clicks times cost per click tells us that we paid $500 for 10 customers with Ad 1, $1000 for 10 customers with Ad 2, and $2000 for 10 customers with Ad 3. For Ad 1 it was $5 per click, for Ad 2 it was $10 per click, and for Ad 3 it was $20 per click. Most businesses typically use a 1-, 3- or 5-year LTV calculation.

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

SaaSHolic

FEBRUARY 23, 2022

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. Scott Maxwell Scott has been a Venture Capitalist since 2000. He’s tweets frequently and is definitely worth following.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

SaaSHolic

FEBRUARY 6, 2023

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. Scott Maxwell Scott has been a Venture Capitalist since 2000. He’s tweets frequently and is definitely worth following.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52