Point Nine Land

JANUARY 30, 2019

In my article “SaaS” is not to be understood as an industry, but rather as an innovation wave (product and business model innovation) which impacted the B2B software industry in the 2000s and came after the “on-premise” wave. Many SaaS companies were “too early” and failed because of the market timing. Infrastructure. Integration.

AI Search

SaaStr

JANUARY 28, 2020

Aaron : Well, also, as someone who went through this, especially like the 2000, 2001 times. And I remember being at that Dreamforce in 2009, which was awful. Every retail shop was closed by 2000. Marketing wasn’t involved, whoever else wasn’t involved.” ” I’m like, that sounds awful.

Sales Hiring

SaaStr

OCTOBER 3, 2019

And those of us and those of you who are involved in these companies, even the successful ones look an awful lot more like this. In the case of Marketo, being a marketing automation company, the need by 2006 was there. They pioneered things like content marketing, thought leadership.

SaaS

Teamgate

OCTOBER 19, 2019

Sure, social media and content marketing are incredibly powerful tools to grow your business too, but comparing them with email marketing would be like comparing apples with oranges. However, to effectively spend your marketing budget, you need to identify channels that generate the best results for you. Absolutely not.

Scale

SaaStr

JULY 29, 2020

And I remember like AWS was growing really quickly. And at the time there was a big debate of, “Will big companies ever really use AWS?” Michelle: We started in the last downturn, so we didn’t really do any… we did some earned media marketing. People matter, they make a huge difference.

Sales Hiring