Should Customer Success Report into the CRO or the CEO?
Kellblog
MARCH 13, 2020
In days of yore, chief revenue officer (CRO) was just a gussied-up title for VP of Sales. Back in the pre-subscription era, basically all the revenue — save for a little bit of services and some maintenance that practically renewed itself — came from sales anyway. Frank, the head of Sales, had a $1B number.
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