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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. Many mid-market software companies price with the goal of revenue maximization, negotiating for the highest possible price in each sale. AWS, Twilio, Heroku, etc.

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Cyber Weekend Benchmarking Data: 2024 SaaS and Software Holiday Spend Report

FastSpring

It’s almost time again for Cyber Weekend, and November sales spikes aren’t just for holiday gifts and physical goods — SaaS and software companies also benefit from this annual increase in sales. trends in year-end SaaS and software sales data. trends in year-end SaaS and software sales data.

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How Do SaaS Companies Actually Make Money from Payments?

USIO

Picture this: You’re building an awesome SaaS tool—maybe for managing booster clubs (like BoosterHub) or for streamlining medical offices (like PracticeSuite). But then you think, “Why not also offer payments to our users?” It’s a powerful value-add that makes your software more useful and opens up a new stream of revenue.

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NVIDIA Hits $4 Trillion: What Founders Can Learn from the Greatest Growth Story Ever Told

SaaStr

For SaaS founders, NVIDIA’s journey offers critical lessons about platform strategy, timing major transitions, and building infrastructure that becomes indispensable. The B2B Parallel : Like the best B2B companies, NVIDIA created switching costs through their software stack (drivers, development tools, APIs).

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What is Vertical SaaS?

Stax

Software tailored to your industry? That’s the main premise of vertical SaaS. Unlike horizontal SaaS solutions that serve a broad range of businesses, vertical SaaS solutions are designed with deep knowledge of specific markets—making them more intuitive, efficient, and impactful. What is Vertical SaaS?

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Master merchant: Definition, types, and examples

Payrix

A master merchant, often referred to as a payment facilitator or merchant aggregator, is a third-party agent that acts as the link between acquirers and online merchants. This model allows sub-merchants to focus on their core activities while benefiting from streamlined access to payment services.

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Payment processor: Definition, types, and examples

Payrix

What is a payment processor? A payment processor facilitates the flow of transactions typically made with credit cards, debit cards, and other digital payments. The processor is responsible for processing and settling the transactions initiated by the payment facilitators merchants, but they can also offer so much more.