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Most startups play defense when discussing pricing with customers. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. For many founding teams, pricing is one of the most difficult and complex decisions for the business.
Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. ” Pricing is also more than just the bottom-line price level. ” So, How Should You Price?
TL;DR: While most public SaaS companies are growing at 8-10%, the companies crushing it are those selling outside the tech bubble – restaurants, construction, logistics, and e-commerce. They’re growing 2-3x faster than traditional horizontal SaaS. Many are doing pretty, pretty, well. At Least Right Now.
As far as an expected timeline - typically companies launch their roadshow ~2-3 weeks after filing their initial S-1 (the roadshow launches with an updated S-1 that contains a price range). There are hundreds of thousands of trades businesses providing essential services in every corner of the country.
Picture this: You’re building an awesome SaaS tool—maybe for managing booster clubs (like BoosterHub) or for streamlining medical offices (like PracticeSuite). But then you think, “Why not also offer payments to our users?” It’s a powerful value-add that makes your software more useful and opens up a new stream of revenue.
The SaaS PE market is heating up again, and Thoma Bravo just made a big statement buying SaaS restaurant pioneer Olo for $2 Billion. per share — a whopping 65% premium over Olo’s closing price on April 30th (the last trading day before acquisition rumors started swirling). That’s $10.25 That’s $10.25
That’s the main premise of vertical SaaS. Unlike horizontal SaaS solutions that serve a broad range of businesses, vertical SaaS solutions are designed with deep knowledge of specific markets—making them more intuitive, efficient, and impactful. What is Vertical SaaS? Since vertical SaaS platforms are niche-focused (e.g.,
Managing payments efficiently isnt just a convenienceits a necessity. For companies handling high volumes of transactions, traditional payment systems often lead to inefficiencies, hidden costs, and unnecessary complexity. Integrated payment solutions offer a streamlined approach, helping businesses cut costs while boosting revenue.
The term SaaS platform gets tossed around a lotbut what does it actually mean, and why does it matter for today’s software companies? Whether you’re building your first product or scaling an established solution, understanding the SaaS platform model is essential for long-term growth. Contact sales What is a SaaS Platform?
Selling internationally can get complicated very quickly if you’re trying to manage cross border payments yourself. And typical paymentservice providers won’t help you with most of those concerns. Read on to learn: Why cross border payments are key to taking your business global.
Instead, the company pivoted aggressively into expense management and payments, expanding beyond its travel roots. Digital health company Hinge Health’s May 2025 debut particularly stands out—the company priced at $32 per share (top of its range) and opened at $39.25, closing up 17% on its first day.
Embedded payments have become the financial backbone of modern SaaS, fintech, and marketplace platforms. In 2025, choosing the right embedded payment processor is about more than just rates and APIs — it’s about revenue share potential, support quality, payout flexibility, and long-term partnership.
In today’s competitive SaaS landscape, simply acquiring customers isn’t enough. The real key to sustainable growth and increased revenue lies in maximizing payment attachment – the adoption and usage of integrated payments by your existing customer base. Krahl highlighted the lucrative payment residual stream.
According to the US Federal Reserve in 2022, general-purpose card payments reached $153.3 On top of that, 69% of Americans online in 2023 said they used digital payment methods to make a purchase. To address evolving customer demands and accept electronic payments, you need a paymentprocessing system.
Here are some of the most FAQs software companies ask Usio about integrated payments, along with comprehensive answers to help you navigate this critical aspect of your business. What are integrated payments? Why should my software company consider integrating payments? What types of payment methods can be integrated?
And for SaaS companies with strong fundamentals, the opportunity window is wide open. IPOs priced so far—up 62.5% Nine of the ten largest IPOs in 2024 ended the year trading above their pre-listing prices, with half achieving triple-digit gains. Remember when everyone was waiting for the IPO market to “come back”?
If youre a software provider looking to boost revenue, streamline operations, and deliver more value to your users, ISV integrated payments can be a game-changer. Embedding payments directly into your platform can unlock tremendous benefits both for you and your users. The best part?
But launching your eCommerce store is just half the equationaccepting payments efficiently and effectively is a whole different ball game. On the surface, it seems effortless, with customers only taking a few seconds to initiate and complete payments. The eCommerce payment solution infrastructure involves several key players.
Subscription Models: Usio will provide general insights into why subscription-based paymentprocessing is often considered advantageous for Software as a Service (SaaS) businesses. Predictable Revenue Streams: Subscription models provide a consistent and predictable revenue stream for SaaS companies.
If you’re currently using 2Checkout or Stripe to sell digital goods or SaaS but are considering switching — to the other, or to other options such as FastSpring — you may be wondering whether there are substantial differences between the platforms and their services. What does all of that mean? What Is FastSpring and Who Is It For?
Billing system migration is the process of replacing your existing billing system with a new one. Companies opt for this process to adopt new tools, and upgrade their functionality. Some of the pitfalls that come with unplanned billing migration are faulty revenue reporting, data duplication, and customer churn.
A lot of our SaaS older times don’t quite know what to make with a lot of B2B startups these days, let alone some public SaaS companies. So many startups these days are claiming they have “ARR” from revenue that … doesn’t recur. Doesn’t ARR stand for Annual Recurring Revenue?
Navigating the world of payments can be complicated, especially when you’re running a software business with many moving parts. Embedding payments is a great first step, but encouraging merchants to adopt payments and onboarding them is another hurdle many ISV/SaaS businesses run into.
For subscription-based businesses achieving consistent and predictable revenue growth is the holy grail. In fact, monthly recurring revenue (MRR) is one of the most important metrics subscription businesses should be aware of. TL;DR MRR is the average revenue that a company expects to receive each month.
Average Revenue per Customer. So the first question is what made SaaS so successful. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. Customers love SaaS products and tools because it simply works. MRR, obviously.
Businesses may never know how much revenue might be leaking from overlooked nooks and crannies. The purpose of the revenue growth management strategy is to steer a business in an organized, and sustainable direction. In this blog, you will find out the meaning of revenue growth management, its importance, components, and challenges.
It’s done it by going more upmarket, and better monetizing partners and services. A reminder that adding a bit of fintech to your SaaS can be a huge accelerant. A reminder that adding a bit of fintech to your SaaS can be a huge accelerant. Driving existing customer revenue up more than new logos.
Customers in this age of instant gratification always expect a smooth and seamless online payments experience. As a business owner, you must have a clear understanding of how online paymentsprocessing works to be able to create a hassle-free checkout process that will keep buyers coming back to your eCommerce store.
So where do you start if you want to provide more global payment solutions to your player base while chipping away at the hefty 30% fees that mobile marketplaces charge? Very simply, a merchant of record (MoR) is a legal entity that sells services or goods to a customer. How Is an MoR Different From a PaymentService Provider ?
The world of payments is constantly evolving, with new technologies and shifting business demands reshaping how money moves. In an interview with Karen Webster , CEO of PYMNTS , Paulette Rowe , CEO of Stax, pulled back the curtain on the critical strategies and innovations driving the next wave of payment partnerships.
They wanted to quantify this trend of a longer sales cycle, so they commissioned a study of 500 revenue leaders in the U.S. The sales cycle is important because it cascades into a bunch of critical metrics for you and investors, including revenue. Use this knowledge across the whole process to refer to constantly and drive urgency.
Automated Clearing House (ACH) payments are a type of electronic bank-to-bank payment system in the US. Unlike paymentsfacilitated by card networks like Visa or Mastercard, ACH payments are managed by a body called the National Automated Clearing House Association (NACHA). Let’s get started.
FastSpring previously presented on SaaS fees pricing and packaging to combat stagflation in 2022, but this article is based on an updated presentation delivered in March 2023 by David Vogelpohl. This article offers tips for optimizing pricing and packaging of your SaaS products in a less-than-stellar economy: What is stagflation?
Toast isn’t accelerating the way some SaaS leaders are, but still, 59% growth at $800m in ARR is something a few years back we would never have thought possible. #2. At least 20% of your customers from referrals and second-order revenue. #4. Overall, Toast isn’t quite a SaaS company. 5 Interesting Learnings: #1.
With more and more businesses offering their services online, paymentprocessing is now taking centerstage. Creating a secure and smooth payment pipeline is becoming increasingly important, with users expecting more in-app freedom with the ability to purchase or upgrade their accounts with just a few clicks.
Offering its services as a freemium-based model, CircleCI recognizes driving trials as the cornerstone of a go-to-market strategy for any developer tool. . Developers come to CircleCI to use their services for free but the user needs increase as they build for commercial purposes. changes the key processes of your business.”.
By BluLogix Team Revenue Recognition: Ensuring Compliance and Accuracy What is RevRec and how does it impact accurate reporting for compliance and financial integrity? Ready to see how BluIQ can transform your billing process and help you achieve integrated, automated, and accurate complex monetization?
In a world where we’re spending more and more time online and every click is a potential transaction, it’s no surprise the eCommerce and digital payments sectors are experiencing exponential growth. In this article, we’ll dive into the intricacies of two types of players in the eCommerce ecosystem: payment gateways and paymentfacilitators.
No matter how innovative a product might be, a business can only succeed if it enables its customers. Suzanne Xie kicked off her journey in SaaS as the Founder and CEO of Lightwell. What makes a SaaS business so hard? You can deploy subscriptions as a service, billing as a service, fraud prevention as a service.
We don’t have to look far to find examples of B2B SaaS companies that have found traction using a self-service or product-led motion. Historically, when SaaS businesses have gone to market, they’ve done so by finding product-market fit with one of two core audiences: consumers or businesses. How B2B and B2C Are Converging.
Answer: It’s the pricing page. Because we have data from thousands of Saas and software websites. The path to a signup or purchase may include a variety of page views, but it almost always includes the pricing page. In this article, we’ll show you examples from a variety of SaaSpricing pages. How do we know?
So AppFolio is a big vertical SaaS+ success story I frankly don’t know as much about as I should. So AppFolio is a quiet member of the 10x ARR club – SaaS for property management – $660m run-rate, $7.2B Gotta Radically More Efficient in 2023 This is really the theme of the year in SaaS and Cloud.
The payments landscape and how it affects businesses trying to grow in Asia. Podcast Full Interview: Audio Listen online or find it on more podcast services. In simple terms, we handle everything from payments to fraud management, to custom support and tax compliance, so that sellers can focus on growing their business.
SurveyMonkey is one of the Old School SaaS companies that has followed an interesting path. days, for years it was run by a tiny team and dominated the self-service side of surveys. That is a similar revenue growth rate to Salesforce’s core CRM product. Price Increases Do Work at Scale. A few learnings: 1.
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