Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. For example, a website visit, an online sales purchase and a phone support call are all potential customer journey B2B touchpoints.

B2B 118

B2B Payment Methods Payments SaaS Payments 118

Baremetrics

SEPTEMBER 5, 2021

Before the advent of lead qualification, sales teams would spend days and months trying to convert leads generated during marketing campaigns. With the Lead qualification process, there’s now a straightforward way of finding the ideal customer who is most likely to make a purchase. It simply starts with the definition of quality.

Payment Solutions 95

Payment Solutions SaaS Payments Payment Services Payment Methods 95

FastSpring

DECEMBER 18, 2020

It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. Let’s get selling! What Is B2B Ecommerce?

Payment Methods 148

Payment Methods B2B Outsourcing Services Payment Services 148

FastSpring

DECEMBER 14, 2018

And this doesn’t just apply to people who want to know Spice Girls tour dates; it applies to business owners looking for software solutions, too. But once you have that coveted spot on page one, how do you turn prime real estate into actual sales? Don’t bombard your audience with countless sales pitches.

Payment Solutions 70

Payment Solutions Payment Methods Scale Software 70

FastSpring

MARCH 27, 2023

It got us thinking: Why is there no purpose-built operating system for corporate learning and development teams, when their jobs are so strategic to the business, and they’re managing massive budgets, but they can’t track things like ROI?” We’re enterprise software for a new category called LearnOps.

Payment Solutions 111

Payment Solutions Payment Services SaaS Payments VP of Engineering 111

Kellblog

JULY 24, 2021

I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. My first job in marketing, which served as my bridge from a technical to a sales-and-marketing career, was as a competitive analyst. They exist to help sales win deals.

Product Marketing 136

Product Marketing Marketing Sales Hiring Payment Services 136

Baremetrics

OCTOBER 12, 2021

Your SaaS business needs a solid system for finding qualified leads and converting them to customers if it will survive and thrive. Sales qualified leads: These are leads who show interest beyond consuming content. Outbound lead prospecting aims to persuade leads to use a service or a product. What is lead generation?

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98