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with Aashish Krishna Kumar, Head of GTM at Togai Sales Enablement 2.0 – Elevate Rep Performance with Divanshu Goyal, Sales at GTM Buddy Common scaling pains for SaaS businesses and how to overcome them. Straight from a SaaS CCO with Yellow.ai’s CCO with Shekar Murthy, Chief Customer Officer at Yellow.ai
Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. ” We didn’t do any annual contracts.
Subscription services give the end user control over costs and employee access, without the cumbersome contracts. A great example of this strategy being done right is Dropbox’s freemium offering , which allows “users to see how easy it is to back up and share their files using the Dropbox platform,” says Sujan Patel, cofounder of Right Inbox.
The first sales hire needs to do all of the selling, build the playbook, and (probably) act as a Sales Development Representative doing cold outbound prospecting. Yes, they will refine it once the engine is running, but they don’t need to stand up the entire sales org from scratch without any proof that it will scale. Which are you?
358: Chen Amit is the Founder & CEO @ Tipalti, the only global payable automation platform that scales with you and now remitting $5Bn annually across 3M suppliers. To date, Chen has raised over $146M with Tipalti from the likes of Oren Zeev, Dan Rose, Mike Chalfen and then Greenspring, Truebridge and 01 Advisors to name a few.
As for Kyle, prior to Figma he spent over 5 years at Dropbox achieving some incredible milestones including launching and scaling the Austin, Texas office from 3 to 80 people and being responsible for growing Dropbox’s leading partner ecosystem. Does Kyle agree that it has to be the founder who develops the sales playbook?
As for Karl, prior to founding the company he spent 6 years at Google in some fascinating roles including Head of Patents, Head of Business Development in China and running Google’s energy investments. How does this requirement change as the company scales? How does Karl think about doing this at scale?
Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Adam is a master of building 0-1 and an incredible product and design leader, having cofounded Monospace and most recently served as a founding member of the Amazon Explore team.
Dave Kellogg is a leading technology executive, independent board member, advisor and angel investor. How does the product have to change with the scaling to enterprise? How does the messaging need to change with the scaling to enterprise? Can I not just start at SMB and stay there or can I start with SMB and scale up?
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