Why 36% is the magic number: Finding the right amount of text in mobile apps
Intercom, Inc.
JANUARY 21, 2020
If it’s one of the most common elements in our designs, why is it so often the last thing most teams focus on – if they focus on it at all? Outliers at the top end include Google Maps (44%), Paypal (47%), and Uber (50.5%.). Personal finance: (PayPal, Revolut) 41.0%. Measuring the letters. That ranges from just 3.5%
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