It’s Not Always About Making Things Easier: When to Make Your Sign up Flow Harder.
OpenView Labs
SEPTEMBER 4, 2019
Product developers and UX designers can all agree — reducing the number of steps in a sign-up flow is Product Design 101. And companies generally get this — many product teams live and breathe this “universal truth” that friction is a bad thing that should be eliminated. StitchFix is a subscription personal styling service.
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