FastSpring

APRIL 26, 2022

To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. If your market is small, then churn matters significantly more. Next, let’s look at how to develop a churn-reduction action plan.

Benchmarks 141

Benchmarks Churn Payments SaaS Payments 141

Chargify

APRIL 23, 2019

We found ourselves asking this question in a marketing meeting not too long ago. Establishing relationships with advisors and/or mentors. You’ll also hear this stage called validation or the product/market fit stage. As those names indicate, in this phase a SaaS company’s focus should be on finding product/market fit.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

SaaStr

JUNE 1, 2021

In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. Otherwise, we are not doing our jobs, being in the marketing space.

Part-Time VPE 218

Part-Time VPE Technical Cofounder CTO Hire New CTO 218

Sales Hacker

OCTOBER 7, 2021

Never believe that doubting yourself is a bad thing. That company only lasted another year before they were out of business, so it was a poor use of my energy, time, and being away from my family – a lesson I work to pass on to others new in roles today. Invest in your development internally and externally. Joyce Johnson.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

SaaStr

AUGUST 20, 2020

343: Kyle Parrish is the Head of Sales @ Figma, the company that helps teams create, test and ship better designs from start to finish. Kyle was in charge of creating the Austin, Texas sales team @ Dropbox, what were some of his biggest lessons when it comes to moving sales outside of HQ? What worked? What did not work?

Sales Hiring 189

Sales Hiring Sales Recruiting Scale Technical Advisors 189

SaaStr

FEBRUARY 28, 2020

As for Karl, prior to founding the company he spent 6 years at Google in some fascinating roles including Head of Patents, Head of Business Development in China and running Google’s energy investments. I started my training on the technical side, thinking I wanted to be a scientist or engineer, in particular, thinking I wanted to do research.

Sales Hiring 213

Sales Hiring Scale CTO Hire CTO Coach 213

SaaStr

JUNE 28, 2019

Jason Vandeboom is the Founder of ActiveCampaign, a sales and marketing automation platform that enables small businesses around the world to meaningfully connect and engage with their customers. Dave Kellogg is a leading technology executive, independent board member, advisor and angel investor. Common go-to-market myths and lessons.

Outsourcing Services 112

Outsourcing Services Scale Sales Hiring SMB 112