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Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

SaaStr

They can also help secure the data, reporting, process, and discipline a business need to evaluate progress so it can develop the accountability necessary to drive operational excellence. These metrics will vary by company, but can include elements such as the following: Sales Funnel. Marketing Lead Gen.

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers.

Scale 107
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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers.

Scale 47
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You’re Losing Inbound Leads With a Delayed Response Time — Here’s How We Reply in Under 3 Minutes

Sales Hacker

It’s highly automated to our sales team, so follow up actions with appropriate content rarely fall through the cracks—and each stage is coupled with detailed reporting. Looking to better connect your marketing and sales funnel? These leads still serve as an opportunity for our team to generate pipeline.

Scale 84
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If You’re Building Your B2B Marketing Strategy, Start Here

Sales Hacker

In this guide, I’ll share with you a proven B2B marketing strategy framework that will help you identify the most prolific market segments, your ideal customer profile, and the right marketing channels to generate leads. What Is A B2B Marketing Strategy? B2b Marketing Strategy Framework.

B2B 71