article thumbnail

What is a Segmentation Survey? Questions, Examples & Use Cases

User Pilot

A market segmentation survey is a market research tool. Usage-based segmentation segments users by the frequency and intensity of product usage. Userpilot is a product growth platform with advanced segmentation features. What are your main goals in using our product? Book the demo to find out more!

article thumbnail

11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. What is a SaaS business model? A higher revenue growth rate generally indicates positive business performance.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build a Conversion Path: Step-by-Step Process

User Pilot

Keep them updated about their order or provide additional support to help them maximize the product value. Userpilot is a product growth platform. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). For this, you need a lead generation conversion process.

article thumbnail

3 Steps to perform a pricing audit and maximize profitability

ProfitWell

Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Customer acquisition proves to be more challenging and more expensive as your customer base grows and the untapped market shrinks. Monetization. Next is monetization. What are your long-term goals?

article thumbnail

Do your company a favor

ProfitWell

How are churn and new revenue trending over time? MRR gain is new revenue from either acquired customers or upgrades in a given month. MRR loss is churn, or lost revenue from cancellations or downgrades. As consumer trends adapt—your business needs to adapt, as well. AOV = Total revenue/number of orders.

article thumbnail

The subscription sales guide: how to sell subscriptions (B2B/B2C)

ProfitWell

Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. One of the best examples of this type of sales is Netflix—its pricing strategy paved the way for many modern subscription platforms. Contract length.

B2C 52
article thumbnail

How to Create a Seamless Product Launch Marketing Plan

User Pilot

With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Let’s begin!

ChatGPT 87