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SaaStr Podcasts for the Week with G2 and Gorgias — September 27, 2019

SaaStr

As for Ryan, prior to G2 he was Senior Director of Global Marketing at Hubspot where among many other achievements, he scaled HubSpot’s marketing-generated sales revenue by 330% year-over-year. It was about, these people that have already pulled in, how do I now convert them into marketing qualified leads for our local sales teams?

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

It would have been easy for Richard Branson to feel overwhelmed and out of his depth when he started a print magazine as a 16-year-old. Though he had experience in recruiting, sales and product, marketing was new ground for him. Metrics haven’t been established to analyze your progress. Or an airline at 34.

Scale 112
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Scale 130
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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

Meagen, sales. Launch it to our customers, launch it to the sales team, launch it to prospects.” What did we need for our sales team from an enablement standpoint and our CSMs? And then of course, sales pipeline and the livelihood of our business. They’re going to build a bunch of things that we need.

Travel 176
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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

Scale 99
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31 Simple, Yet Brilliant Lead Generation Techniques to Supercharge Your Sales Pipeline

Sales Hacker

In this mega guide, I’ll breakdown 31 different lead generation techniques you can use to supercharge your sales pipeline almost immediately. Two of which are currently sales and marketing. I’m in control of every step of the sales process – from awareness to decision making. Why am I sharing this?

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How New SaaS Companies Should Be Using Content Marketing

Ramp Ventures

Search Metrics ). Sales funnel content. Once you’ve got a link-focused content strategy underway, it would be wise to look at creating content that targets visitors at each stage of the sales funnel. The “sales funnel” represents the process a customer goes through before deciding to make a purchase.