Choosing the Right Sales Motion for Your Business (28 Real-World Examples)
Sales Hacker
SEPTEMBER 2, 2020
This is where a sales rep physically meets a potential customer to discuss needs, budgets, volumes, prices, requirements, timelines, and other contract details. Airfare, meal bills, and other travel expenses can drive customer acquisition costs (CAC) into the tens of thousands of dollars. Talvista: $199k ACV and $996k ARR.
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