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How to Use Data-Driven Insights to Drive SaaS Growth

User Pilot

It will also guide you through uncovering and harnessing these insights in your SaaS business. These insights help modern businesses understand customers, create targeted marketing campaigns, identify business opportunities, and enhance the customer experience. Conduct funnel analysis in Userpilot.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

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3 Steps to perform a pricing audit and maximize profitability

ProfitWell

Your core is a lot like pricing in SaaS companies. A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. You can rely on value-based pricing to deliver products and services to different market segments.

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Global Marketing Strategies for SaaS and Software

FastSpring

That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. Stream the Episode Highlights From The Interview 1.

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How to Create a Seamless Product Launch Marketing Plan

User Pilot

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start.

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Founder Interview: Daniel Kim & Jay Lee, AuditBoard

Mucker Capital

The company’s co-founders grew up playing basketball together in Cerritos, and Kim pitched his friend the idea for a product that would revolutionize the way companies manage auditing processes while the two were at Lee’s house watching SportsCenter and chatting about their favorite team: the Lakers. After that meeting, I did my own research.