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5 ISV Partner Program Considerations SaaS Companies Should Keep in Mind

Stax

The SaaS space is one of the most dynamic industries out there, which is why smart comapnies team up with strategic partners to drive growth and innovation. An ISV partner is a software vendor that partners with an ISV and provides additional services or technology. Participating in ISV partner programs offers several advantages.

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Salesforce vs HubSpot: CRM Titans Compared for 2025

How To Buy Saas

This Software-as-a-Service (SaaS) approach revolutionized the industry, making powerful CRM tools accessible without on-premise installs. Over the past two decades, Salesforce has evolved from a sales CRM into a comprehensive platform spanning sales, service, marketing, e-commerce, and app development. Open APIs for custom integration.

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What is an ISV Partner? Here’s Everything You Need to Know About Independent Software Vendors

Stax

Think: cloud platforms and operating systems like Microsoft, Amazon Web Services (AWS), the Salesforce ecosystem, or a payment platform. Co-marketing and joint go-to-market efforts ISV partners often benefit from co-branded marketing, being featured in partner marketplaces, or participating in events and webinars.

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Enhancing the Augmented Product: The Vital Role of Go-to-Market Strategies Inclusive of Customer Success

Valuize Consulting

While the core product addresses the fundamental need and the actual product provides the tangible goods or services, it’s the augmented product that often sets a brand apart. It’s the essence of what the product or service deliversbeyond the physical item itself.

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Enhancing the Augmented Product: The Vital Role of Go-to-Market Strategies Inclusive of Customer Success

Valuize Consulting

While the core product addresses the fundamental need and the actual product provides the tangible goods or services, it’s the augmented product that often sets a brand apart. It’s the essence of what the product or service delivers—beyond the physical item itself.

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Software Monetization: 13 Strategies to Drive Revenue and Growth

User Pilot

The open-source model creates revenue by charging for beyond-the-basics services. You might sell your software for a one-time fee, offer it through a subscription model, or even bundle it with other products or services. They involve promoting another company’s products or services in exchange for a commission on sales or leads.