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This helps us with our prospecting strategies but it also helps our reps develop their skill set and become stronger in their role. Learning how to build rapport and a relationship with a customer is the bedrock of a successful sales organization. The SDR needs to unpack emotional pain and tap in to the emotional sale.
It’s your secret to finding the diamonds in the rough when you need more qualified leads, without increasing headcount. SaaS companies, who often have complex sales cycles coupled with small but agile salesteams, can especially benefit from lead scoring, since it allows small teams to punch well above their weight class.
In Today’s Episode We Discuss: * How Sam made his way into the world of SaaS with Dropbox and how that led to his leading the sales and success team today @ Loom. What was Sam’s biggest lesson from scaling the salesteam at Dropbox? How does Sam think about the relationship between sales and marketing?
It seems obvious: focus brings team unity and compounds the impact of everyone’s work. It seems obvious: focus brings team unity and compounds the impact of everyone’s work. Typically, it outlines the industry, headcount, revenue, tech stack, location, and buying behavior of your hypothetical “ideal customer.”
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