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Solving Mobile Growth & Retention with Andy Carvell, ex Growth at SoundCloud

Brian Balfour

I recently spoke with Andy as part of a 1 hour interview covering: How he brought a web-first product to mobile Activity notifications, rich push, and other techniques for driving mobile growth and retention Andy’s “Mobile Growth Stack” for 2017 You can watch the full interview here, and check out the truncated text version below.

Mobile 62
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Don't Let Your North Star Metric Deceive You

Brian Balfour

We’ve all heard the rallying cry of the “One Metric That Matters”. Choose your north star and focus. But blindly buying into the concept of the one metric that matters (OMTM) is a fatal oversimplification. The one key metric can make you think that is not important.” Grow 7% week over week.

Metrics 105
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Inside the 6 Hypotheses that Doubled Patreon’s Activation Success

Brian Balfour

A couple months ago Tal Raviv (Growth PM @ Patreon) sent me a short email - "Brian, the results are in. It covers: How Patreon decided and defined a leading indicator activation metric. The challenges they faced with that metric. We doubled (yeah, doubled) new creators in our onboarding." l hope you enjoy the post.

Scale 84
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SaaStr Podcasts for the Week with Gainsight and WP Engine — September 13, 2019

SaaStr

264: Allison Pickens is the COO @ Gainsight, the company that provides everything you need to turn your customers into your biggest growth engine. What is a lucky lead and how does that turn into predictable growth. Ep: 265: Matt Schatz is SVP of Sales at WP Engine, responsible for defining and executing the global sales strategy.

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Activation, retention and more: growth lessons from the industry’s best

Intercom, Inc.

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. To mark the release of the book, this week’s podcast is a special compilation of some of our favorite insights from those growth-focused conversations.

Retention 160
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Activation, retention and more: growth lessons from the industry’s best

Intercom, Inc.

This week we released The Growth Handbook , a collection of tested frameworks and invaluable lessons to help steer your company’s trajectory up and to the right. To mark the release of the book, this week’s podcast is a special compilation of some of our favorite insights from those growth-focused conversations.

Retention 126
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20 Conversion Optimization Tips for Zooming Past Your Competition

Unbounce

Choose an overall evaluation criterion (or north star metric) that you’ll use to determine the success of an experiment. Checking your overall success metric first (winner, loser, inconclusive) and then moving to a more granular analysis of segments and secondary effects is common practice among CRO practitioners.