Intercom, Inc.

MAY 5, 2020

Former Intercom product manager JP Pequito doesn’t spare the gory details in this post examining just how challenging it is to develop a platform, revealing the mistakes that can derail the best efforts to foster a healthy platform. Salesforce’s Mike Kreaden on how to build a platform to drive growth. Jeetu Patel, Box.

Marketplace as a Service 171

Marketplace as a Service Transportation Machine Learning Artificial Intelligence 171

Casey Accidental

NOVEMBER 28, 2023

The Summit gathered ~40 CPOs and product leaders to chat through topics centered around product development and product-led growth. This year, topics ranged broadly from incorporating AI to deliver world-class consumer experiences to defining and measuring different forms of community-powered growth. But Eventbrite didn’t stop there.

Payments 63

Payments Scale Payment Methods Underperforming Technical Team 63

Intercom, Inc.

MAY 10, 2018

All have benefited from the sage advice of growth expert and Andreessen Horowitz general partner Andrew Chen. Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

SaaStr

NOVEMBER 7, 2019

Infrastructure might be underrated, but it’s actually essential for any economic growth. Renaud Visage : Well, we were built on top of another platform, PayPal, so we knew that API’s were going to be important for the future, that data silos were not going to be sustainable, because data wants to be free.

Payments 122

Payments Merchant Services Payment Solutions Payment Services 122

Brian Balfour

JANUARY 4, 2017

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. The DocuSign Example – Segmenting By Customer Type (Note: All data is 100% fictional. Learn Growth, No Fluff.

Scale 71

Scale Marketplace as a Service Acquisition Content Marketing 71

The Marketing & Growth Hacking Publication

AUGUST 11, 2020

I have a notebook in Evernote where I clip and keep articles and data visualizations that I think I might want to cite in a future piece of content, and add tags to make it easy to find later. Add anything that seems relevant to your document, whether that’s fact-checking information or a random memory that you want to form an essay around.”

Content Marketing 52

Content Marketing Consulting Growth Hacking Software Review 52

Unbounce

OCTOBER 1, 2018

But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities— you risk making decisions for your website traffic using only gut feel. Make sure your data tracking is implemented correctly so you’ll be able to pull the right numbers after the experiment ends.

Underperforming Technical Team 96

Underperforming Technical Team Technical Review Scale Software Review 96