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5 Challenges in Moving Upmarket and How to Overcome Them with Salesforce Ventures

SaaStr

Going upmarket drives category leadership because you establish yourself as the company that the Fortune 500 logos use. You always have to build more relationships within the customer organizations Gong, as an example, started as an SMB platform and went to Enterprise. Let’s look at the why, the when, and a warning.

Scale 192
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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

These evolving demands from enterprise customers bring with them different skillsets customer success managers need to hone. So how do you create a strong, enterprise-ready team? Of course, we always excelled in SMB at Slack as well. Since then, you’ve spent over 12 years in post-sales leadership.

Scale 177
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Sales–Product Tension: The Secret to Segment’s Success

Andreessen Horowitz

I think the annual planning process that we actually ended up running was pretty similar to every other one we had run, but it was a couple months after we had just really deeply understood what it was people were using Segment for today and what they wanted to be able to rely on it for at a bigger, more enterprise-ready scale.

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Lessons learned from growing a PM team in a hyper-growth startup

Point Nine Land

This is an exercise that should be done with input/feedback of the leadership team. Start by figuring out the strategies that will bring you effective, efficient and long term growth.