Practical Advice on SaaS marketing
JULY 14, 2009
Marketing people usually pay a lot of attention to consistency. They want to convey the same message, the same value proposition, across all marketing media: the web site, literature, presentations, press releases, etc. And now there are even more places to police: blogs, twitter, Facebook and LinkedIn. When I've been in that role, I called myself the "message cop.
The Angel VC
JULY 1, 2009
"The Europas" , the tech award that was brought into being by TechCrunch UK 's Mike Butcher ( profile , Twitter account ), is getting a lot of attention in the tech world at the moment. The award, which "honors the best tech companies and startups across the web and mobile scene from across Europe, the Middle East and Africa", will be presented in a big ceremony on July 9 in London.
Practical Advice on SaaS marketing
JULY 8, 2009
During the summer, I spend most Saturday morning's tending to my yard and garden, though my tomatoes are struggling with all this rain we've had here in New England. But in the winter, I sometimes watch the succession of cooking shows that run all day on public television. I prefer the ones in which the host chef measures ingredients in "handfuls of this" and "dashes of that.
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