Practical Advice on SaaS marketing
AUGUST 1, 2020
I get this question a lot. But even though I’ve been working with software-as-a-service (SaaS) companies for more than 15 years, I still don’t have an answer. Or at least I don’t have a simple answer. To answer that question – how much should we spend on marketing - first you need to answer a second question – how much revenue are you generating from your marketing.
SaaStr
AUGUST 1, 2020
This has been an incredible roller-coaster for us in SaaS and Cloud since March 15, for some even more than others, but an incredible amount of change for all of us. Some of you are in the “Covid Decimated” category (travel, IRL events, etc) and things in many ways are as tough and rough as March. But most of you are in either the “Covid Impacted” (down but still growing) or “Covid Beneficiary” (growing faster since so many now have to work-from-home) categor
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