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Why You Should Focus on Nurturing the Customer Relationship

Totango

Instead of capturing the bulk of customer value at the initial sale, digital companies now rely on an ongoing process of renewal and upsell that can potentially continue for years. Key metrics include: Business metrics that demonstrate how product engagement affects revenue. Adoption metrics that reveal how a customer uses the product.

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Customer Success and Upsells: How to Make the Most of Opportunities

Totango

To create happy customers, you have to shift your focus from the sales event and toward the ongoing nurturing of existing customers. Product ROI: What do your business success metrics tell you about the ROI a customer is enjoying? Request a demo or explore Spark to start creating more upsell opportunities today. .

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The Most Important Customer Success Metrics to Track and How to Improve Them

Totango

Adoption Metrics: Measuring the customer’s use of the product. Outcome Metrics: Measuring the customer’s product ROI. In the customer-centered approach to business , enterprises are no longer defined by sales and renewals. R equest a demo today or explore Spark to begin the path towards better customer success.

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Why You Should Focus on Nurturing the Customer Relationship

Totango

Instead of capturing the bulk of customer value at the initial sale, digital companies now rely on an ongoing process of renewal and upsell that can potentially continue for years. Key metrics include: Business metrics that demonstrate how product engagement affects revenue. Adoption metrics that reveal how a customer uses the product.

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The Ultimate Guide to Creating a Customer-Centric Culture

Totango

In practical terms, Mr. Yuan has built a culture that values customer engagement above sales quotas and long-term customer growth above securing new business. A customer-centric culture means putting greater emphasis on long-term metrics and practical business ROI. The customer’s use of the product. The customer’s product ROI.