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The Ultimate Guide to Creating a Customer-Centric Culture

Totango

It is a tangible presence customers can see and feel in the way you engage them, respond to them, and present the product. Zoom CEO, Eric Yuan, is so committed to creating a customer-centric culture that he spends up to 70% of his time personally engaging with the video conferencing vendor’s customers. Prioritize lifetime value.

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Why You Should Focus on Nurturing the Customer Relationship

Totango

Instead of capturing the bulk of customer value at the initial sale, digital companies now rely on an ongoing process of renewal and upsell that can potentially continue for years. Every time customers engage with you, they should feel understood, valued, and acknowledged. Adoption metrics that reveal how a customer uses the product.

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The Most Important Customer Success Metrics to Track and How to Improve Them

Totango

Every company is different and every customer comes in with different expectations, but these broad areas cover most of the key insights into customer satisfaction: Business Metrics: Measuring how engagement affects revenue. Adoption Metrics: Measuring the customer’s use of the product. Revenue or logo churn. Adoption Metrics.

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Customer Success and Upsells: How to Make the Most of Opportunities

Totango

To create happy customers, you have to shift your focus from the sales event and toward the ongoing nurturing of existing customers. Proactively engage customers with personalized campaigns. Product ROI: What do your business success metrics tell you about the ROI a customer is enjoying? Upsells Happen Every Day.

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Why You Should Focus on Nurturing the Customer Relationship

Totango

Instead of capturing the bulk of customer value at the initial sale, digital companies now rely on an ongoing process of renewal and upsell that can potentially continue for years. Every time customers engage with you, they should feel understood, valued, and acknowledged. Adoption metrics that reveal how a customer uses the product.