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Why You Should Focus on Nurturing the Customer Relationship

Totango

Instead of capturing the bulk of customer value at the initial sale, digital companies now rely on an ongoing process of renewal and upsell that can potentially continue for years. Key metrics include: Business metrics that demonstrate how product engagement affects revenue. Adoption metrics that reveal how a customer uses the product.

article thumbnail

Why You Should Focus on Nurturing the Customer Relationship

Totango

Instead of capturing the bulk of customer value at the initial sale, digital companies now rely on an ongoing process of renewal and upsell that can potentially continue for years. Key metrics include: Business metrics that demonstrate how product engagement affects revenue. Adoption metrics that reveal how a customer uses the product.