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Thanks to Calendly, Drift, Reprise, Secureframe, and Shift Paradigm for Sponsoring SaaStr Annual 2022!

SaaStr

Drift brings Conversational Marketing, Conversational Sales and Conversational Service into a single platform that integrates chat, email and video and powers personalized experiences with artificial intelligence (AI) at all stages of the customer journey. appeared first on SaaStr.

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Sales–Product Tension: The Secret to Segment’s Success

Andreessen Horowitz

Sales wants more features. In this conversation recorded at ELC 2023, Segment’s former CRO Joe Morrissey and former chief product development officer Tido Carriero discuss how they turned sales-product tension into a successful $3.2B The problem is the sales team. The sales team don’t know how to sell the product.

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Selling to Fortune 500 Companies (An Easy 3-Step Process)

Sales Hacker

At Ghostery, our tiny enterprise sales team has closed almost half of the top 25 eCommerce retailers. He gave each person on the sales team a $5,000 budget to act like a marketer. While it’s still in its early days, this approach has a ton of potential for founders, marketers, sales executives, and SDRs. Let me explain.

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Top 10 Tools to Get Your App PLG-d

Frontegg

In a nutshell, companies adopting the PLG strategy need to solve the users’ problems instantly – look at it as an on-demand demo that needs to convince the end-user. Also, there is less pressure on Sales. Frontegg does exactly that with its user management solution (multi-tenant) and end-to-end enterprise readiness suite.

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The Marketer’s Guide to Product Led Growth Marketing

User Pilot

This is disruptive, bottom-up sales…where employees of an organization can choose what products they want to use instead of being forced to use certain tools by IT or operations departments in a more top-down approach. Long sales cycles and low revenue per employee. You should prioritize the user experience above all else.

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How SaaS teams can perform security testing for web applications & APIs

Audacix

If you are building a B2B SaaS then proving you have thorough and consistent for securing your web applications and APIs can ultimately end up making or breaking your sales efforts. Yes, Book My Demo What are the common security vulnerabilities in web applications? Yes, Book My Demo How is web app security testing done?

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Drata’s CEO Adam Markowitz on creating a culture of cyber security

Intercom, Inc.

It allows companies to prove their real-time security posture just about any day of the year, so it accelerates their sales cycles and security reviews. And then, it allows companies to be more enterprise-ready. Feel free to schedule a live demo with our team and see the product in action. Both are very intense.

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